I call it the Mazing Chase. It is professionally referred to as Lure Coursing. It is not very popular because it is usually only performed or offered to certain breeds, mainly sight hounds. I am assuming because of their very keen vision that is why it is directed to them. I do it with my huskies all the time and they love it!! I actually think it is the most engaging activity I have tried with them ever!! It is also the easiest to teach to them. Learn more at woofdriver.com or clicking here!